Ever wonder why water is our favourite kind of wet? Well besides for the fact that it’s the most widely used and versatile (read: great for all kinds of sex), we’ve come up with 10 reasons why we love it and you should to:

1 | REAL FEEL
No doubt you’ve heard that the human body is 60% water, so it’s no surprise that water-based lubricants feel just like the real thing. While silicone- and oil-based lubricants are SUPER slippery, most women say that water-based feels just right.

2 | NATURE’S WAY
Since water makes up the majority of water-based lubricant, it leaves little room for artificial ingredients and chemicals. This guaranteed natural ingredient is far safer and familiar to the body than alternatives.

3 | STRONG BUT SENSITIVE
Many women have sensitive vagina’s that are easily irritated by body products. WB lube is the gentlest option and least likely to cause imbalance, itchiness or irritation.

4 | BASIC BITCH
Water-based lubricants have minimal smell or taste, making it the mildest option. If you have particular preferences, then WB lube is best as you’re least likely to notice any significant attributes.

5 | BYE BABE
Ever tried washing oil off your hands? Now imagine washing it off your vagina. No thanks. Water-based lubricant easily rinses off without the need to scrub or soap.

6 | CLEAN AS CAN BE
Keen for fun without the clean up? Well lucky for you WB lube doesn’t stain which means when you’re done there won’t be any need to scrub down the sheets… or couch… or car…

7 | SAFETY FIRST
Safe sex is the best sex. Always. When using lubricants with condoms, make sure that the type of lubricant you’re using won’t affect the integrity of the condom. Depending on what material the condom is made from, silicone- or oil-based lubricants can cause tears or breaks. WB lube is however totally condom-safe and can be used worry-free.

8 | TOY TIME
The same is true for toys! Especially when it comes to silicone-based lubricants which will damage silicone toys. Water-based lubricants won’t cause damage and can easily be washed off after use.

9 | EAT ME
When it comes to WB lube there’s no need to worry about ingesting (or tasting) as it’s totally edible. So, relax and feel free to go with the flow, no holding back.

10 | WETTER THE BETTER
Whether you’re using lube because, well, it’s great! Or because you experience vaginal dryness… our water-based lubricant is easily absorbed and aids in keeping the vaginal walls moisturized. This is important not only to ensure comfortable sex but also for maintaining elasticity and reducing the risk of infection.

Tell us why water-based lubricant is the bomb-dot-com in the comments below. Let’s talk about lube!